Saudi Arabia
Diriyah, located just outside of Riyadh, is undergoing an ambitious transformation project to become Saudi Arabia’s new cultural capital.
At the heart of the project is the preservation of the At-Turaif heritage site, the historic mud-brick city where the original House of Saud was founded.
By 2030, the goal is for Diriyah to receive 27 million visitors annually and establish itself as a world-renowned destination for culture, heritage, hospitality, retail, education and residential living.
The development aims to honour Saudi Arabia’s traditions while providing modern lifestyle amenities.
The Diriyah project supports Saudi Arabia’s Vision 2030 economic reform plan by growing the tourism industry to welcome 100 million visitors each year.
Diriyah will reconnect people with their roots through its cultural experiences and celebrate the origins of modern Saudi society.
It seeks to become a global gathering place through its mix of shopping, entertainment, dining and world-class homes, all within an urban center designed with Najdi architectural styles.