Saudi Arabia
Amaala is a major luxury tourism development project located in northwest Saudi Arabia along the Red Sea.
Spanning 3,800 square kilometers, it will offer a variety of high-end resorts, residences, retail, dining, and entertainment options centered around wellness, culture, and sports. Some key aspects will include 14 top hotel brands, over 800 villas and homes, 200 fashion boutiques, an arts academy, and world-class marinas.
A unique “mirage-inspired” airport is also being built to serve the development.
The project aims to establish Saudi Arabia as a global luxury wellness and lifestyle destination.
As a standalone company now, Amaala will independently implement strategies to realize this ambitious vision sustainably.
If successful, it hopes to become an icon for high-end sustainable tourism development in the Middle East and generate significant economic benefits for the country.